"What’s the Secret Behind a Small Bowl of Beef Soup That Boasts a Repurchase Rate of Over 60%?"

According to data from the Red Restaurant Industry Research Institute, China's snack and fast-food market is set to surpass 1.08 trillion yuan in size by 2025, with a chain-store penetration rate reaching 29%. Among these, Huainan Beef Soup, hailed as a "national snack," has leveraged its dual advantages—time-honored intangible cultural heritage craftsmanship combined with standardized operations—to achieve an industry-wide output value exceeding 32 billion yuan. The brand now boasts over 100,000 physical stores nationwide, with a repeat purchase rate surpassing 60%.

Beneath these impressive figures lies the broth—after all, it’s the heart of sustained success. Only a richly aromatic, consistently flavorful broth can support such a vast market scale.

This premium beef broth B202 is crafted by slowly simmering fresh beef and beef bones at low temperatures, then blending in rich beef fat as the main ingredient. It’s further enhanced with aromatic spices and yeast extract—natural flavor and umami boosters—to create a deeply satisfying taste. To use, simply dilute with hot water at a ratio of 1:10 to 1:25. It’s quick, convenient, and effortlessly boosts your kitchen efficiency!

Besides being perfect for beef soup, you can also easily prepare dishes like beef hot pot, beef ramen, and braised beef shank.