"Innovation and Competition in the Lunch Meat Market"

In 2025, the global cooked meat market was valued at approximately $24.41 billion. Despite growing competition in the chilled meat products sector, the luncheon meat market continues to maintain steady growth amid fierce competition within this segment—particularly in China, where the market is projected to surpass 50 billion yuan by 2026.

Driven by the growing trend toward healthy eating, consumers are increasingly focusing on food safety and nutritional content when it comes to luncheon meats. Against this backdrop, we’ve taken a proactive approach by replacing ingredients containing "unnecessary" additives with natural flavorings such as collagen powder PL900, meat-flavor balm Q722, and hemoglobin-based seasoning powder Q806.

Not only does it retain moisture and oil, but it also enhances the natural, rich aroma of the finished luncheon meat slices while making the texture more distinct and pronounced.